Wednesday

Time for action, as a client taps up the competition.

Off to see one of our top Distributor partners today. Naturally, the M25 is in car-park mode and I'm late. Called my client to let her know I'm delayed and low and behold, she is caught up in the same mess and we have a good laugh about it when we finally get together.

What's less funny is the client tells me she's thrilled to bits with the software but doesn't know much about our other products. She started to look at the competition for alternatives because she didn't know we could offer the complete range. It's a story I've heard from other clients too. Gulp. Time for action.

Back at the office and I put in a call to Eileen at Se7en. She suggested launching an educational initiative on the Program to build product awareness with our channel partners combined with an up-sell, switch-sell and cross-sell campaign to boost sales across the entire product range. It's all sell, sell, sell. This will help us make the whole product range work that bit harder and fend off the competitors.

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Andy, the Sales Manager

Monday:
No sarnies, no sales leads and a crafty croissant. more

Tuesday:
The Reggie Perrin sunshine desserts loyalty program. more

Wednesday:
Time for action, as a client taps up the competition. more

Thursday:
Defying gravity. Sliding up the channel marketing curve. more

Friday:
Two headaches, both self-inflicted. more

Saturday:
Andy's sales team travel about as well as his footy team. Can Se7en help? more

Sunday:
The future's bright, the future's, er, Se7en. more