Tuesday

The Reggie Perrin Sunshine Desserts loyalty program.

No hassle with the kids' sarnies today, but there's a spillage on the M4. Get in at 9.40. Beginning to feel like Reggie Perrin, with a different bad excuse every day. I pop for a bevvy and the water cooler gang tell me they’re worried about the number of channel partners who are starting to drift away to the competition.

I speak to Se7en. It seems that, with the Customer Performance Program, we can improve relationships with our partners and keep them on board by offering loyalty based promotions - a bit like Tesco but for business instead. They also get regular e-comms to keep them informed and coming back to the Program, plus targeted initiatives. Customers are going to love this.

I'm also a little concerned about the drop in new business calls by my sales team. When Se7en call round for our quarterly strategic meeting, we talk about implementing a new cold-calling initiative linked into performance league tables on the sales module. It kicks off next week and the team will be able to see who's performing and who's not. Should keep them on their toes. Especially as we're competing with the EMEA guys.

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Andy, the Sales Manager

Monday:
No sarnies, no sales leads and a crafty croissant. more

Tuesday:
The Reggie Perrin sunshine desserts loyalty program. more

Wednesday:
Time for action, as a client taps up the competition. more

Thursday:
Defying gravity. Sliding up the channel marketing curve. more

Friday:
Two headaches, both self-inflicted. more

Saturday:
Andy's sales team travel about as well as his footy team. Can Se7en help? more

Sunday:
The future's bright, the future's, er, Se7en. more