Wednesday

Eileen saves Charlotte's bonus and gets an unusual proposal.

Busy, busy, busy. I meet Dave for a coffee. I tell him about the three promotions I'm launching this quarter. I don't like the way he's stroking his moustache and going 'hmmm'. Eventually, he tells me that one of our leading competitors has just launched a new product promotion. It seems to trump some of our current software products. Sales could be down this month. I can see my bonus eroding! Worse thing is, it's going to take me all quarter just to get a rival promotion out there before we even see any impact!

I speak to Eileen at Se7en. Seems our Performance Program allows us to communicate with customers quickly and effectively. It's dead easy to use too. Eileen says Se7en can get my new promotion - plus a pre-launch e-comms campaign - up and running by Friday. Once I've calmed down, I offer to marry Eileen, but then remember I'm betrothed to Brian.

Tomorrow » « Yesterday

Charlotte, the Marketing Manager

Monday:
How do we reach the people who influence sales? more

Tuesday:
Old habits die hard. Or do they? more

Wednesday:
Suzette saves Charlotte's bonus and gets an unusual proposal. more

Thursday:
Circles squared, budgets stretched and wine flowing. more

Friday:
Brand awareness weak, but not as bad as Andy's impersonations. more

Saturday:
A good soak and a good think. more

Sunday:
Charlotte discovers tailored, targeted messaging and se7en steps to heaven. more