Sunday

It's Sunday and, thanks to Se7en, the seventh day feels pretty relaxing. I nip into the office on the way to the gym and decide there's one thing I'll be tackling tomorrow. We have loads of audiences - internal sales team, customers, key decision makers, individuals, various companies in different regions and different countries. What I need is quick, cost-effective tailored and targeted messaging that extends out globally too, taking our international needs.

I decide to explore our Performance Program more closely. I've got used to the way it helps us communicate, motivate and educate. But it seems we can do this within multiple tiers, with targeted and tailored messaging and the Program can be extended out globally in multiple languages with country-specific messaging and international reward options. We can even target different customer types, internal sales teams and territories. Each audience member only sees what is relevant to them. What's more, I can even target them based on activity and performance too. I'm in seventh Heaven!

Tomorrow » « Yesterday

Charlotte, the Marketing Manager

Monday:
How do we reach the people who influence sales? more

Tuesday:
Old habits die hard. Or do they? more

Wednesday:
Suzette saves Charlotte's bonus and gets an unusual proposal. more

Thursday:
Circles squared, budgets stretched and wine flowing. more

Friday:
Brand awareness weak, but not as bad as Andy's impersonations. more

Saturday:
A good soak and a good think. more

Sunday:
Charlotte discovers tailored, targeted messaging and se7en steps to heaven. more