Saturday

A good soak and a good think.

Day off, but I was having a good think while pampering myself in the bath tonight. How do we attract new customers by offering them something more than just good products and service?

I think this is where working with Se7en's strategic team will pay off. We're doing research to understand new and existing customers better and they are experts in channel strategy and motivational performance Programs. Their input will help us to create tangible value propositions for our partners. This thought relaxes me and I top up the hot water. A cold glass of chilled wine would be nice too.

Tomorrow » « Yesterday

Charlotte, the Marketing Manager

Monday:
How do we reach the people who influence sales? more

Tuesday:
Old habits die hard. Or do they? more

Wednesday:
Suzette saves Charlotte's bonus and gets an unusual proposal. more

Thursday:
Circles squared, budgets stretched and wine flowing. more

Friday:
Brand awareness weak, but not as bad as Andy's impersonations. more

Saturday:
A good soak and a good think. more

Sunday:
Charlotte discovers tailored, targeted messaging and se7en steps to heaven. more