Sunday

A referral over the resistance equipment.

Down the gym, I’m talking to Mick, a family friend who works for another leading business. They've been selling into the channel for years. He's got a headache, and it's not just last night's beer. He says their biggest challenge right now is managing the thousands of pounds they invest in marketing development funds. He reckons they should go on joint marketing and sales initiatives with partners to increase product sales. Instead, they're being used to fatten-up profit margins for some partners in a price-competitive market.

I tell Mick that, with our Customer Performance Program, we can control and manage MDF funds and rebates to our partners. And that they're tied into joint sales and marketing initiatives and come with measurable objectives and results. He smiles and asks me for Se7en's number.

Tomorrow » « Yesterday

Steve, the Business Manager

Monday:
How can Steve get more bang for his buck? more

Tuesday:
How do you get a smile out of a welshman? more

Wednesday:
Se7en's performance program eats resources for breakfast. more

Thursday:
Many happy returns on Steve's birthday - and on his investment. more

Friday:
Andy's signed up for the lottery and the performance program, but only one pays off. more

Saturday:
Se7en help with sales strategies, but can they help London Welsh? more

Sunday:
A referral over the resistance equipment. more